Better Burger, Fast-casual Chain Bakes its
Buns In Restaurants Daily
DALLAS – MOOYAH Burgers, Fries & Shakes, a fast-casual, “better burger”
chain, continues to stomp out the competition by placing an emphasis on
freshness and quality in each and every one of its ingredients. At the top of
that list are its buns, which are baked to perfection in its restaurants daily.
MOOYAH constantly reviews its recipes and cooking procedures, which creates an
ongoing state of improvement, in order to ensure that Guests across the country
will have the best possible burger experience.
“The MOOYAH experience starts with our ingredients, and
we pride ourselves on providing only the freshest buns, vegetables, patties and
condiments,” said Michael Mabry, VP of Operations and Franchise Development,
whose prior experience as a chef proves helpful in the ongoing review of
current items on MOOYAH’s menu and even potential new menu items. Mabry’s first
venture into the restaurant world was marked by the development of his own
catering business in 1989. He also worked as an Executive Chef for Romano’s Macaroni
Grill, among other positions, prior to coming aboard at MOOYAH.
At MOOYAH, customization is king. Guests have the
advantage of choosing from a variety of bread options, such as freshly baked
white or wheat buns and hand-crafted lettuce wraps to accompany either the
never-frozen 100 percent American beef patty, Jennie-O turkey patty or the
mouthwatering veggie burger. Each gourmet burger creation comes with a
selection of unlimited veggies and a choice of nine delicious sauces.
The brand’s French fries come together in a six-step
process that takes a total of 24 hours to completely prepare. A delightful
combination of constant attention and a little magic help transform U.S. #1 Idaho
potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries.
Never one to forget dessert, MOOYAH offers handcrafted shakes, allowing Guests
to choose from classic flavors like vanilla and chocolate, or opt to make their
own creations with toppings such as cookie dough, peanut butter cups and
more.
“We’re proud to have exceeded the expectations set by
typical fast-food burger joints by continuing to raise the bar and push
ourselves through innovation in both product and experience,” Mabry said,
noting that the brand recently launched its better-for-you, Under 600 Calories
menu. “With that being said, we also strive to stay true to our foundation:
providing burgers, fries and shakes the way our Guests want them.”
For more information on the growing brand, follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on
Facebook at the MOOYAH Burgers & Fries Fan page.
ABOUT MOOYAH BURGERS, FRIES & SHAKES
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better
burger” concept serving mouth-watering made-to-order burgers, hand-cut French
fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice
cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh,
American lean beef and all-natural Jennie-O® turkey burgers, buns baked in
house, real cheeses and toppings made from garden-fresh ingredients. It offers
online ordering, and a cookout trailer for corporate, social and fundraising
events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100
Movers & Shakers in 2013, a list they have been at the top of for several
years in a row, and BurgerBusiness
included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” The brand
was also recognized in USA Today’s Top 50 Franchises for Military Veterans in
June of 2013. For more information on MOOYAH, its menu or franchising
opportunities, please visit www.mooyah.com. Follow MOOYAH
on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan
page.
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