Growing Fast-casual Chain Targets the Greater
Los Angeles Area and Orange County as Key Development Focuses
DALLAS – MOOYAH, a fast-casual,
“better burger,” fries and shakes chain, announced a focused growth plan
targeted on the greater Los Angeles region. The quickly expanding burger brand,
through the leadership of locally-based development agent Greg Spalter, has a
goal of adding 40 to 60 jobs throughout Los Angeles County, Orange County,
Ventura County, San Bernardino County and Riverside County by the end of 2014.
“Beyond having a superb product and excellent service,
MOOYAH has the right talent and focus to get the job done,” Spalter said,
noting that the brand celebrated a banner year in 2012 with double-digit unit
growth. “We target a part of the market that a lot of other brands do not, and our
emphasis on both hospitality and fun creates an atmosphere second to none.”
Prior to joining MOOYAH, Spalter received his MBA from
the University of California, Los Angeles and subsequently worked as a real
estate consultant for the nationally recognized accounting firm Kenneth
Leventhal & Company, LLP. In 1995, he made a career change and became an
area developer for Quiznos in the Orange County area, where he opened 75 units
over the span of 11 years. Following his tenure with Quiznos, he explored
various segments of the restaurant industry in search of his next development, and
determined the best opportunities were with the ever-expanding burger segment. With
MOOYAH, Spalter plans to open 15 restaurants in California over the next five
years and eventually reach a total of 35 open restaurants in the region over
the next 10 years.
MOOYAH is initially focused on opening a flagship
restaurant in the Los Angeles region, prior to expanding like a bubble in the
surrounding areas. This development strategy was first established in the
Dallas - Fort Worth DMA, in which MOOYAH boasts 24 restaurants.
“Paired with our strong North American growth, including
our recent 50th restaurant opening milestone in the United States, strong and
targeted individual market development is increasingly a large part of our
strategic expansion plans,” said Michael Mabry, Director of Franchise at MOOYAH.
“Through the local developer, we have the ability to penetrate a market with
someone embedded within the local business community, which gives us a
competitive edge.”
MOOYAH saw tremendous growth in the last several years,
expanding from a Texas brand into an emerging national player and leader in the
growing “better burger” segment of fast-casual dining. The brand is currently
in 11 states and has nearly doubled its number of restaurants from 25 to 48 in
2012. In 2013, MOOYAH is continuing its expansion, with plans to grow
internationally and total nearly 65 restaurants.
One way MOOYAH is able to differentiate itself is through
the flexibility in its menu, including the launch of its better-for-you, Under
600 Calories menu, designed to support the taste desires of females and the
health-conscious consumer.
“MOOYAH began as a
simple concept revolving around friendly people serving the freshest, most
delicious burgers, fries and shakes available. As our brand continues to evolve,
we are committed to keeping it simple, while still relevant to appeal to our Guests’
individual tastes and favorites,” said Bill Spae, MOOYAH’s CEO and President.
Additionally, its family friendly environment helps
MOOYAH stand out above its competition.
“MOOYAH prides itself on being a family friendly business,
from the Guests we serve to the franchisees who open restaurants with the goal
of running them with people they consider family. We designed the restaurant
concept with family in mind so everyone would feel welcome and comfortable,” said
Alexis Barnett Gillette, Director of Marketing, noting that the restaurant
chain continues to attract favorable media attention throughout the nation for
its commitment to quality products, innovative Social Media tactics,
first-to-market products, and strong franchise growth.
For more information on the growing brand, follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on
Facebook at the MOOYAH Burgers & Fries Fan page.
ABOUT MOOYAH BURGERS, FRIES & SHAKES
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better
burger” concept serving mouth-watering made-to-order burgers, hand-cut French
fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice
cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh,
American lean beef and all-natural Jennie-O® turkey burgers, buns baked in
house, real cheeses and toppings made from garden-fresh ingredients. It offers
online ordering, and a cookout trailer for corporate, social and fundraising
events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100
Movers & Shakers in 2013, a list they have been at the top of for several
years in a row, and BurgerBusiness
included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” The brand
was also recognized in USA Today’s Top 50 Franchises for Military Veterans in
June of 2013. For more information on MOOYAH, its menu or franchising
opportunities, please visit www.mooyah.com. Follow MOOYAH
on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan
page.
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