Customizable Burger Franchise Continues to
Grow in the State of Oklahoma with Second Opening
DALLAS – Burger enthusiasts in Lawton will have
something new to drool over, as MOOYAH Burgers, Fries & Shakes, a fast-casual, “better burger” chain
is excited to announce the opening of its new restaurant at 6121 Northwest
Cache Road on Monday, September 23, 2013. As the second MOOYAH restaurant in Oklahoma,
the brand hopes to become a Lawton staple, bringing a delicious dining
experience to families, friends and neighbors.
“We’re so excited to expand our
presence in Oklahoma and couldn’t be happier to have Tyrone Muldowney as a
partner in Lawton,” said Michael Mabry, Director of Franchise at MOOYAH. “His
successful history with franchising and his dedication to the MOOYAH experience
make him the ideal franchisee to expand the brand's footprint in the area.”
Muldowney brings a strong background in the food service
business to his new venture with MOOYAH.
During his first year of college, he purchased Bavarian Bakery from his
mother at the age of only 19. The business had two employees and reached
$87,000 in revenue in the first year. When he sold it in 2001, the bakery had
48 employees and gross sales of $4.5 million. Muldowney retired from the bakery
at the age of 44, and started looking at different investment opportunities. He
started buying Atlanta Bread restaurants 10 years ago, and he’s still one of
the most successful franchisees in their system. Then, around two and a half
years ago, he became a Jersey Mike’s Sub Shop franchisee and opened his second
store in Altus, Okla. in May of 2013.
For about a year, Muldowney and his business partner Mark
Duncan, D.O. (a local neurosurgeon) looked for an exceptional, family-oriented
hamburger restaurant, and felt like there was a niche market for burgers in the
Southern half of Oklahoma and North Texas. “We came up with the conclusion that
all we have are the fast-food joints in the area, and no one here produces a
high-end, quality burger and fries option,” said Muldowney. “We’ve eaten at
MOOYAH a dozen times, and we just fell in love with it.”
At MOOYAH, customization is king. Guests have the
advantage of choosing from a variety of bread options, such as freshly baked
white or wheat buns and hand-crafted lettuce wraps to accompany either the
never-frozen 100 percent American beef patty, Jennie-O turkey patty or the
mouthwatering veggie burger. Each gourmet burger creation comes with a
selection of unlimited veggies and a choice of nine delicious sauces.
MOOYAH French fries come together in a six-step process
that takes a total of 24 hours to completely prepare. A delightful combination
of constant attention and a little magic help transform U.S. #1 Idaho potatoes into
perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Never one to
forget dessert, MOOYAH offers handcrafted shakes, allowing Guests to choose
from classic flavors like vanilla and chocolate, or opt to make their own
creations with toppings such as cookie dough, peanut butter cups and more.
“Our goal is to create better burgers for our Guests by
offering fresh, quality ingredients and customizable options. By giving them
the power to create their own perfect meal, our Guests leave happy and
satisfied,” said Alexis Barnett Gillette, Director of Marketing at MOOYAH. “We
hope this new restaurant in Lawton will help the brand develop even further
into surrounding areas while also spreading our popularity and awareness
throughout the state.”
Seeing
incredible growth in 2012 alone, MOOYAH continues its unending expansion, already awarding an additional
29 units nationally and internationally in the first half of 2013, with plans
to provide 400 jobs to local communities by year-end. The brand shows no signs of
slowing down and aims to deliver a simple American classic that’s not only made
well, but produced in a friendly and comfortable environment to new and fresh
markets in the future. MOOYAH is currently focusing its expansion
efforts in California, Florida and the Northeast.
ABOUT MOOYAH BURGERS, FRIES & SHAKES
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better
burger” concept serving mouth-watering made-to-order burgers, hand-cut French
fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice
cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh,
American lean beef and all-natural Jennie-O® turkey burgers, buns baked in
house, real cheeses and toppings made from garden-fresh ingredients. It offers
online ordering, and a cookout trailer for corporate, social and fundraising
events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100
Movers & Shakers in 2013, a list they have been at the top of for several
years in a row, and BurgerBusiness
included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” The brand
was also recognized in USA Today’s Top 50 Franchises for Military Veterans in
June of 2013. For more information on MOOYAH, its menu or franchising
opportunities, please visit www.mooyah.com. Follow MOOYAH
on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan
page.
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