MOOYAH was featured on Forbes.com in a feature titled, "10 Crazy Brand Names at Growing Chains".MOOYAH is the fifth slide in the slideshow. The slide provides the following information: Industry, year founded, headquarters, Units (corporate and franchised), and how MOOYAH came up with the name. The article is featured on the Entrepreneurs section.
Click HERE to view the slideshow or being reading the article below:
Crazy Names: Why Today's Franchise Brands Are So Snarky
When franchising was born, most company names were simple and straightforward. Think McDonald’s and Burger King. Or ServiceMaster.
These brand names conveyed family feeling, or trust and authority. In some cases, they spelled out what the company did. They sought to offend no one and raise no hackles.
It was important to be trustworthy, especially in service businesses where you might be coming to customers’ homes.
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