MOOYAH Featured on QSRMagazine.com

MOOYAH was recently featured on QSRMagazine.com in an article titled, "Five Pillars Bolster MOOYAH's Growth".

The article details MOOYAH’s path of success. Mary Avant explains the growth that the brand has had throughout the first half of the year, and how they plan to keep a strong pace of expansion and stability. Bill Spae discusses is five pillars of growth concept which begins with involving operational excellence and ensuring that each unit is operating at a consistently high standard and leads to being innovative in every aspect of the brand. Mary also touches on expansion destinations such as Dubai, Canada and Latin America.

Click HERE for the full article or begin reading below:

Five Pillars Bolster MOOYAH's Record Growth

By: Mary Avant

There’s no doubt that better-burger brand Mooyah Burgers, Fries & Shakes is making some big “moo-ves” in the industry. In the first half of the year alone, the chain experienced a 10 percent unit increase, while at the same time granting 26 additional franchises stateside and three internationally. A total of 16 units are slated to open by year’s end in states like Oklahoma, Arkansas, and New Jersey, bringing the brand’s store count to 70.

Although Mooyah has doubled in size each of the last several years, president and CEO Bill Spae will be the first to say that this rate of growth isn’t sustainable.

MOOYAH Featured in the Williamsburg Yorktown Daily

MOOYAH was recently featured in the Williamsburg Yorktown Daily in an article titled, "Williamsburg MOOYAH Leading Free-Food-For-a-Day Facebook Competition".

The article details the MOOYAH Madness competition and how the Williamsburg location is leading the competition to provide free food for a day to the local community.

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Williamsburg MOOYAH Leading Free-Food-For-a-Day Facebook Competition

By: Brittany Voll

The College of William and Mary MOOYAH location is leading the pack of four remaining franchises gunning to provide free food for a day to MOOYAH fans.

On June 17, the 52 countrywide MOOYAH franchises entered into a friendly fan competition: MOOYAH Madness. The champion of the Facebook contest will provide free food for a day, but exactly what food will be free hasn’t yet been finalized.

MOOYAH Featured on KXII-TV

MOOYAH was recently featured on KXII-TV in a segment titled, "Sherman resident begins new career, prepares to open MOOYAH Burger".

The segment features an interview with Sherman, TX owner Philip Sipe just a few days before their soft opening on Monday, July 22. Sipe and his family have lived in Sherman for many hears, and is excited to open MOOYAH's 53rd restaurant after leaving Texas Instruments where he worked as a manager for 2 decades. Sherman is planning a Grand Opening and Guest Appreciation Day on Saturday, August 3.

Click HERE to view the segment and article or view the segment below:

MOOYAH Featured in Direct Marketing News

MOOYAH was recently featured in Direct Marketing News in an article titled, "MOOYAH Cooks Up a Tasty Marketing Strategy".

The article details MOOYAH's marketing strategy, which pushes customers towards being mobile members of MOOYAH's offers and deals. Director of Marketing Alexis Barnett Gillette details the visible effects of text messaging offers to customers, whereas e-mail marketing causes more of a trickle effect. In the competitive market of fast-casual burgers and dining, the key is keeping the customer engaged with the brand.

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Mooyah Cooks Up a Tasty Marketing Strategy

By: Ryan Joe

Burger chains do not exactly exist in an uncompetitive market place. There are the ultra-convenient one-in-every-mall fast food joints like McDonald's and Burger King. And there are the sentimental, often regional, favorites like In-N-Out and Culver's.

For growing burger brands like Mooyah, the answer is customer engagement. The Plano, TX-based fast-casual chain currently has 49 restaurants nationally, and projects 60 over the course of the year spanning from coast to coast.

“We need CRM tools that let us speak to our guests often and test messaging,” says Mooyah Director of Marketing Alexis Barnett Gilette. The company has a specific focus: Most of its brand messaging caters to women and their families. Its recent strategies incorporate both email and mobile to drive engagement and traffic.

MOOYAH Featured in Wichita Business Journal

MOOYAH was featured in the Wichita Business Journal in an article titled, "Local MOOYAH restaurant No. 8 in social media contest".

The article discusses the MOOYAH Madness competition and notes that the Wichita MOOYAH is currently in 8^th place. Powell emphasizes the importance of social media to the company and the article notes that MOOYAH has significantly more Facebook likes per location than top competitor restaurants.

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Local Mooyah restaurant No. 8 in social media contest

By: John Stearns

Wichita’s Mooyah Burgers, Fries & Shakes was tied for eighth this morning in “Mooyah Madness,” a Facebook contest in which U.S. Mooyahs compete against one another for the most “likes,” with the winning store offering free Mooyah for a day.

A winner will be announced Aug. 2, but several more cuts will occur between now and then, including down to the top eight on Tuesday.

“It’s very exciting, especially when you factor in the number of restaurants that are in the system,” Wichita Mooyah franchiseeAnthony Powell said this morning of his store’s ranking. “I think it demonstrates that we have a growing fan base. ... It definitely makes me feel good.”

MOOYAH Featured on Forbes.com

MOOYAH was featured on Forbes.com in a feature titled, "10 Crazy Brand Names at Growing Chains".

MOOYAH is the fifth slide in the slideshow.  The slide provides the following information: Industry, year founded, headquarters, Units (corporate and franchised), and how MOOYAH came up with the name.  The article is featured on the Entrepreneurs section.

Click HERE to view the slideshow or being reading the article below:

Crazy Names: Why Today's Franchise Brands Are So Snarky

When franchising was born, most company names were simple and straightforward. Think McDonald’s and Burger King. Or ServiceMaster.

These brand names conveyed family feeling, or trust and authority. In some cases, they spelled out what the company did. They sought to offend no one and raise no hackles.

It was important to be trustworthy, especially in service businesses where you might be coming to customers’ homes.

MOOYAH Featured on "THV 11 This Morning"

MOOYAH was recently featured on "THV 11 This Morning" CBS in Little Rock, Arkansas.

With the dead heat of summer upon Little Rock, AR, many residents are firing up their grills. MOOYAH franchisees Jeff Frazier, Aimee Weaver, and Subhash Pandat from MOOYAH Burgers, Fries & Shakes in Little Rock and Hot Springs, AR worked together and put on a wonderful segment supporting the brand and giving the residents grilling tips.

Click HERE to view the segment or view below:

Making a great summer burger with MOOYAH

LITTLE ROCK, Ark. (KTHV) -- With the summer here, many people are firing up their grills!

Americans eat, on average, 13 million burgers each year.  This morning we showed you how to create the perfect burger, with a little help.

Aimee Weaver, Jeff Frazier and Subhash Pandat from Mooyah Burgers, Fries & Shakes in Little Rock joined THV's Ashley Blackstone on "THV 11 This Morning" with more.