MOOYAH Featured in QSR

MOOYAH was recently featured in QSR's "A.M. Jolt" in an article titled titled, "MOOYAH Out to Prove Social Drives Sales".

The article begins with details about the newly launched “MOOYAH Madness” competition.  Director of Marketing for MOOYAH Alexis Barnett-Gillette and No Limit Agency Chief Brand Strategist Nick Powills are quoted about the goal of the campaign being to increase customer loyalty and drive sales.  They continue to talk about the expanded reach a contest like this can generate as MOOYAH fans reach out to those who may be unfamiliar with the brand in order to garner votes for their hometown MOOYAH.  They also mention the new Under 600 Calories menu and how the contest will bring attention to it.  The article ends with a mention of the success of a similar contest held for Pita Pit and then Alexis is quoted about the goal being to gain quality fans.

Click HERE for the full article or begin reading below:

MOOYAH Out to Prove Social Drives Sales

By: Mary Avant

The NCAA basketball tournament may be long past, but that doesn’t mean bracket-style competitions can’t drum up excitement.

Burger brand Mooyah Burgers, Fries & Shakes recently kicked off its “Mooyah Madness” contest, which pits each of the brand’s franchised locations against one another in a battle to win free food for its guests for one day. Fans vote for their favorite Mooyah location, with just one location emerging victorious from the competition.

Though a Facebook voting contest is certainly nothing novel, it’s the brand’s goals for the campaign that are a bit more unique. Mooyah naturally wants to drive sales and traffic to its brand’s units, but it also wants to create a following of loyal fans who want to hear from and engage with the brand, says Alexis Barnett Gillette, director of marketing.