MOOYAH Featured in San Antonio Business Journal

MOOYAH was featured in the San Antonio Business Journal in an article titled, "MOOYAH launches social-media contest between restaurants".

The article begins with details about the MOOYAH Madness contest.  Journalist Tricia Lynn Silva includes information about how MOOYAH has the most Facebook “Likes” per location.  The article includes a quote with Nick Powills, Chief Brand Strategist at No Limit Agency in Chicago, about the importance of social media in the competitive fast-casual burger segment.  The article also includes a quote from Alexis Barnett Gillette, Director of Marketing for MOOYAH, about empowering their guests through social media.  The article includes a link to the MOOYAH Facebook page.

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MOOYAH launches social-media contest between restaurants

Dallas-based hamburger chain MOOYAH is mooving its customers to make its favorite location the big winner in the MOOYAH Madness Contest.

The event will pit each of the MOOYAH stores against each other in a Facebook contest vote-off. The winner will be the restaurant that gets the most “Likes.”

And that restaurant, in celebration of its victory, will serve free food all day long to its community.

MOOYAH Featured in QSR

MOOYAH was recently featured in QSR's "A.M. Jolt" in an article titled titled, "MOOYAH Out to Prove Social Drives Sales".

The article begins with details about the newly launched “MOOYAH Madness” competition.  Director of Marketing for MOOYAH Alexis Barnett-Gillette and No Limit Agency Chief Brand Strategist Nick Powills are quoted about the goal of the campaign being to increase customer loyalty and drive sales.  They continue to talk about the expanded reach a contest like this can generate as MOOYAH fans reach out to those who may be unfamiliar with the brand in order to garner votes for their hometown MOOYAH.  They also mention the new Under 600 Calories menu and how the contest will bring attention to it.  The article ends with a mention of the success of a similar contest held for Pita Pit and then Alexis is quoted about the goal being to gain quality fans.

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MOOYAH Out to Prove Social Drives Sales

By: Mary Avant

The NCAA basketball tournament may be long past, but that doesn’t mean bracket-style competitions can’t drum up excitement.

Burger brand Mooyah Burgers, Fries & Shakes recently kicked off its “Mooyah Madness” contest, which pits each of the brand’s franchised locations against one another in a battle to win free food for its guests for one day. Fans vote for their favorite Mooyah location, with just one location emerging victorious from the competition.

Though a Facebook voting contest is certainly nothing novel, it’s the brand’s goals for the campaign that are a bit more unique. Mooyah naturally wants to drive sales and traffic to its brand’s units, but it also wants to create a following of loyal fans who want to hear from and engage with the brand, says Alexis Barnett Gillette, director of marketing.

Burger Bonus: MOOYAH Burgers, Fries & Shakes Opens Second Location in Frisco, TX

Customizable Burger Franchise Chain Celebrates Opening while Spotlighting Breast Cancer Awareness

Dallas, TX – Burger enthusiasts in Frisco will have something new to drool over, as MOOYAH, a fast-casual, “better burger,” fries and shakes chain is excited to announce the opening of its second location in town at 5170 Main Street Frisco, TX on Wednesday, June 19, 2013. Coupled with the excitement of the new opening, MOOYAH Main Street will be celebrating a continued partnership with Bradie James’ Foundation 56 during this inaugural week by helping spread the message of breast cancer awareness.

“Frisco is a community we’re familiar with and love; being able to grow in it is very exciting for us,” said Alexis Barnett Gillette, Director of Marketing of MOOYAH. “In addition to opening, we’re very proud and honored to be spotlighting breast cancer awareness; we want to bring light to health concerns that affect a large, national demographic.”

MOOYAH will be partnering with Bradie James’ Foundation 56 (Foundation 56), a breast cancer outreach program founded by former Dallas Cowboys linebacker Bradie James, which is dedicated to providing access to quality services and resources for breast cancer patients and survivors. On Saturday, June 22, Bradie James and the Methodist Health System Mobile Mammography truck will be onsite raising awareness in the Frisco community, an event and day that MOOYAH is eager to host and be a part of.  The foundation will be providing free mammogram screenings to ladies who meet eligibility requirements. For more information, contact Foundation 56 at (214) 379-7454 or via email at info@bradiejames.net  In addition to the brand’s partnership with Foundation 56, MOOYAH of Frisco will be giving away FREE MOOYAH for a year to the first 50 Guests in line on Saturday, July 6^th during their Guest Appreciation Day and grand opening event.

“Not only are we really passionate about supporting Foundation 56 through our “Pink Week” and the event on Saturday, but we are also looking forward to sharing the MOOYAH experience with more people in Frisco and Dallas,” said Michael Mabry, Director of Franchise of MOOYAH. “With the accumulated number of retail properties in Frisco Square, as well as new mixed-use developments in the area, we plan to provide great food for the high-volume of foot traffic nearby.”

At MOOYAH, customization is king. Guests have the advantage of choosing from a variety of bread options, such as freshly-baked white or wheat buns and hand-crafted lettuce wraps to accompany either the never-frozen 100 percent American beef patty, Jennie-O turkey patty or the mouthwatering veggie burger. Each gourmet burger creation comes with a selection of unlimited veggies and choice of nine delicious sauces. 

MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention, and a little magic, help transform fresh spuds into the perfect combination of crisp-on-the-outside and fluffy-on-the-inside fries. Never one to forget dessert, MOOYAH offers Guests handcrafted shakes, allowing Guests to choose from classic flavors like vanilla and chocolate, or opt to make their own creations with toppings such as cookie dough, peanut butter cups and more.  

“Bringing our customizable menu to a community that has already welcomed us in 2009 shows that we’re well integrated in the neighborhood and we’re very grateful to be able to expand and give Guests even more choices for dining,” said Barnett Gillette. “We hope this location will ignite more development in the surrounding areas to bring superior burgers, fries and shakes to even more Texas towns.”

Seeing incredible growth in 2012 alone, MOOYAH has continued its unending expansion, already awarding an additional 13 units, with plans to open 16 locations and provide 400 jobs to local communities in 2013. The brand shows no signs of slowing down and aims to deliver a simple American classic that’s not only made well, but produced in a friendly and comfortable environment to new and fresh markets in the future. MOOYAH is currently focusing their expansion efforts within California, Texas, Florida, and the Northeast.

MOOYAH Featured on CoStar.com

MOOYAH was recently featured on CoStar.com in an article titled, "Restaurants Find Less Is More (Profitable) When it Comes to Square Footage".

The article features an interview with CEO/president of MOOYAH, Bill Spae. Spae talks about the smaller footprint MOOYAH has been building when approaching new locations. By downsizing on square footage, restaurants are able to keep construction, rental, and energy costs down to reduce the overall cost of entry. Spae elaborates on the building plans of different tiers in restaurants and the article touches upon the retail trend in the U.S. overall for smaller spaces.

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Restaurants Find Less Is More (Profitable) When it Comes to Square Footage

Heated Competition for In-Line Endcap Mall Space Helping To Fuel Restaurant Downsizing

By: Mark Heschmeyer

When it comes to burgers, bigger is better. But when it comes to burger joints, some believe it's better not to be too big. 

Take MOOYAH Burgers, Fries and Shakes, a Plano, TX-based chain with a signature build-it-yourself, double-beef patty sandwich that is adding locations across the country. Bill Spae, CEO/president of MOOYAH says 'big' box is not necessarily the 'best' box to operate within. 

MOOYAH has created two restaurant models: one for larger Tier 1 and 2 markets with higher incomes and density, and one for smaller Tier 3 markets. Its newest location in Frisco, TX, is opening in a few days. 

MOOYAH Featured in Aiken Standard

MOOYAH was recently featured in the Aiken Standard in an article titled, "Eatery looks to open location in Aiken".

In the article, MOOYAH area developer Dick Ren describes how he would like to open a location in Aiken because MOOYAH is extremely family oriented and community involved. The article notes that the brand has 50 locations in 11 states, but none yet in South Carolina. The article provides Ren’s contact information for anyone interested in purchasing a franchise.

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Eatery looks to open location in Aiken

By: Amy Banton

A new burger joint is looking at Aiken as a possible location to expand its chain of restaurants.

MOOYAH, an eatery that offers fresh burgers, fries and ice cream shakes, is looking to move into South Carolina and Aiken has caught the eye of area developer Dick Ren.

“Aiken is certainly a market that we’d like to go to,” Ren said. “MOOYAH is extremely family-oriented and community involved.”

Ren said they offer MOOYAH beef patties, veggie burgers and turkey burgers that can be customized with a variety of toppings. Claiming to have the best fries in the industry, Ren added that the buns are also baked fresh in-house. The menu offers more than a dozen milkshake flavors and “little moo meals” for the children.