MOOYAH Burgers, Fries & Shakes to Open Four Restaurants in the Milwaukee Area

Customizable Burger Franchise Targets Milwaukee County and Waukesha Counties as Key Development Focuses

Burger enthusiasts in Milwaukee, Wisc. can look forward to having something new to drool over in 2014 and beyond, as MOOYAH Burgers, Fries & Shakes, a fast-casual, “better burger” chain, will open in Brookfield, Wisc. by the summer of 2014, with three additional restaurants opening every nine months thereafter. The brand’s recent expansion comes as a result of the signing of franchisee Punit Jaiswal, who is looking for restaurants primarily in Milwaukee County and Waukesha County. With the addition of Jaiswal to the MOOYAH family, the brand is looking forward to establishing a presence in Wisconsin, and to bringing a delicious dining experience to families, friends and neighbors.

“I believe MOOYAH will be incredibly successful, especially here in Wisconsin. We’re the cheese state, and everyone here loves burgers,” Jaiswal said. “When I first ate the food in Dallas, I thought it was phenomenal. When you combine that with an environment that’s completely different than that of other burger joints, the MOOYAH experience becomes exceptional. My three children can’t get enough of it, so I can’t wait to be able to take them to our restaurants when they open.”

Jaiswal brings quite the entrepreneurial spirit to his new business. After moving to the U.S. from India at the age of 17, he supported his family by working as a waiter while also taking on night shifts at a local gas station. He was unable to finish college due to the long hours he was working at this time, but that didn’t stop him from becoming successful. Jaiswal worked at a bank as a mortgage servicer for more than seven years before opening his first Subway franchise eight years ago. To this day, he has opened 10 Subway locations across the greater Milwaukee area, in addition to the gas station and liquor store he owns. He’s thrilled to bring everything he’s learned as a business owner to his four upcoming MOOYAH restaurants.

MOOYAH is initially focused on opening a flagship restaurant in Brookfield, prior to expanding in the surrounding areas under the direction of MOOYAH development agents Ardag Tachian and Scott Adams. This development strategy was first established in the Dallas - Fort Worth DMA, in which MOOYAH boasts 24 restaurants.

At MOOYAH, customization is king. Guests have the advantage of choosing from a variety of bread options, such as freshly baked white or wheat buns and hand-crafted lettuce wraps to accompany either the never-frozen 100 percent American beef patty, Jennie-O turkey patty or the mouthwatering veggie burger. Each gourmet burger creation comes with a selection of unlimited veggies and a choice of nine delicious sauces.

MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Never one to forget dessert, MOOYAH offers handcrafted shakes, allowing Guests to choose from classic flavors like vanilla and chocolate, or opt to make their own creations with toppings such as cookie dough, peanut butter cups and more.

“The burger segment is seeing a huge rise in popularity in Wisconsin, so there isn’t a better time than now to increase our presence in the state,” said Michael Mabry, Vice President of Operations and Franchise Development for MOOYAH. “MOOYAH’s commitment to freshness, an excellent experience, superb Guest service and better-for-you options like our Spicy Black Bean Veggie Burger, Iceburger, and our Under 600 Calories menu make it a wonderful fit for the market.”

Seeing incredible growth in 2012 alone, MOOYAH continues its unending expansion, already awarding an additional 46 units nationally and internationally in the first three quarters of 2013, with plans to provide 400 jobs to local communities by year-end. The brand shows no signs of slowing down and aims to deliver a simple American classic that’s not only made well, but produced in a friendly and comfortable environment to new and fresh markets in the future. MOOYAH is currently focusing its expansion efforts in California, Florida and the Northeast.

For franchising opportunities in Milwaukee, please contact Ardag Tachian and Scott Adams via email at atachian(at)mooyah(dot)com and sadams(at)mooyah(dot)com.

ABOUT MOOYAH BURGERS, FRIES & SHAKES
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” In 2013, the brand was named “best burger” in its hometown by DallasChild and NorthTexasChild magazines. In the same year, MOOYAH received recognition in USA Today’s Top 50 Franchises for Military Veterans. For more information on MOOYAH, its menu or franchising opportunities, please visit http://www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.

Dallas Families: MOOYAH Is Not Just a “Better Burger” Restaurant — It’s the “Best Burger”

DallasChild and NorthTexasChild Magazines Name MOOYAH “Best Burger” in 2013 Best for Families Issues

The votes have been tallied and the families have spoken: for the second year in a row, MOOYAH Burgers, Fries & Shakes (MOOYAH), a fast-casual, “better burger” fries and shakes concept, has been voted “Best Burger” by the readers of DallasChild and NorthTexasChild magazines. MOOYAH’s superlative will be featured in the annual Best for Families issue of the magazines when they hit newsstands on Nov. 25, 2013.

With 24 restaurants in the Dallas- Forth Worth DMA, families can easily find a neighboring restaurant to sample what these publications are calling one of the best burger options for families in the region.

“We’re thrilled and honored to be named the best burger for Dallas families,” said Natalie Anderson, Senior Brand Manager for MOOYAH. “The MOOYAH experience is all about pleasing our Guests with great food and excellent service, so consistently getting this type of recognition in our home state of Texas is really exciting for all of us at MOOYAH.”

MOOYAH was also named “Tastiest Local Burger” in the magazines’ Best for Families 2012 issue, and with a heavy focus on customization and family-friendly fare, it’s easy to see why. At MOOYAH, customization is king. MOOYAH has enough create-your-own menu options that cater to the whole family. For kids, MOOYAH can whip up their classic never frozen 100 percent American beef patty in a junior size. For picky eaters, the chicken strips and the grilled cheese on homemade bread are both sure to please.

However, MOOYAH is not just a great lunch or dinner option for the kids — their menu will also satisfy parents. Health-minded moms and dads can substitute beef for a Jennie-O turkey patty or a mouthwatering veggie burger, or choose to forgo the freshly baked bun and instead opt for the iceburger using lettuce wrap to get an under-600 calorie meal. No matter the order, each gourmet burger creation comes with a selection of unlimited veggies and a choice of nine delicious sauces.

The brand’s French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Never one to forget dessert, MOOYAH also offers handcrafted shakes, allowing Guests to choose from classic flavors like vanilla and chocolate, or opt to make their own creations with toppings such as cookie dough, peanut butter cups and more.

“We’re proud to have raised the bar set by typical fast-food burger joints by continuing to push ourselves forward into new ‘better burger’ territory with more options for more people,” Anderson said. “With that being said, we also strive to stay true to our foundation: providing burgers, fries and shakes the way our Guests want them. We hope to continue being the Dallas-Fort Worth’s go-to restaurant for these staples.”

Seeing incredible growth in 2012 alone, MOOYAH has continued its expansion, already awarding an additional 46 units nationally and internationally in the first three quarters of 2013, with plans to provide 400 jobs to local communities by year-end. The brand shows no signs of slowing down and aims to deliver a simple American classic that’s not only made well, but also produced in a friendly and comfortable environment to fresh markets in the future. MOOYAH is continuing to develop new restaurants in Texas in addition to its national expansion plans.

For more information on MOOYAH’s “Best Burger” award, visit DallasChild’s and NorthTexasChild’s Best for Families list online or in the December editions of the print magazines.

About Mooyah Burgers, Fries & Shakes

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” The brand was also recognized in USA Today’s Top 50 Franchises for Military Veterans in June of 2013. For more information on MOOYAH, its menu or franchising opportunities, please visit http://www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.

MOOYAH featured in The Baytown Sun

MOOYAH Burgers, Fries & Shakes was featured this week in The Baytown Sun for a local market fundraiser that they hosted in honor of a 16-year-old student of Ross S. Sterling High School that was killed in a tragic car accident in 2012. Owners of the Baytown MOOYAH, Chris and Michelle Payne, decided to donate 25% of all proceeds raised to benefit the family and the foundation they created in memory of Shawn Williams Jr.

See the article on the website of The Baytown Sun.

Gourmet Growth in the Capital City: MOOYAH Burgers, Fries & Shakes Opens First Restaurant in Baton Rouge

Customizable Burger Franchise Chain Crosses State Lines into Louisiana

Dallas: Burger enthusiasts in Baton Rouge, LA will have something new to drool over, as MOOYAH Burgers, Fries & Shakes, a fast casual, “better burger” fries and shakes chain, is excited to announce the opening of its newest restaurant at 6555 Siegen Lane Suite 6 on November 11, 2013. This opening marks the brand’s first restaurant in the state of Louisiana, spearheaded by United States Veterans Chuck and Denise Kerr.

“Coming hot on the heels of our recent national expansion, we are very excited to provide a better, customizable burger concept to Baton Rouge and we’re very fortunate to be working with great partners like Chuck and Denise,” said Michael Mabry, Vice President of Operations and Franchise Development for MOOYAH. “Our franchisees are the driving force behind our success and we’re committed to expanding to new territories west of the Mississippi River while providing the highest quality food and customer service to our guests in Louisiana.”

New to the state of Louisiana, the Kerrs are bringing the Texas-based MOOYAH brand to Baton Rouge after falling in love with the customizable burger concept while living in Dallas. Most of Chuck Kerr’s career has been concentrated in operations, most notably with Subway restaurants as an owner-operator, and most recently, as operations manager at an IT employment firm. After making the decision to move to Louisiana to be closer to family, the husband-and-wife team approached MOOYAH to inquire about investment opportunities to develop the fast-casual hotspot in uncharted territory.

Additionally, the duo is no stranger to service; Chuck was enrolled in the Army and served in Desert Storm while Denise served as a base commander in the Air Force. Their MOOYAH restaurant is aptly opening on Veterans Day, and the two are very excited to be working “the front lines” at their new MOOYAH.

“We were introduced to MOOYAH by Denise’s coworkers and it was love at first bite. We planned our move to Louisiana to be closer to family and inquired about opportunities to bring the brand to Baton Rouge,” said Chuck Kerr, noting the restaurant will open near Louisiana State University. “I’ve worked in franchising before and I’m pleased to spread the MOOYAH name in a new city, and provide personalized menu options to our new neighbors. I am very positive about the success we will have once we open.”

At MOOYAH, customization is king. Guests have the advantage of choosing from a variety of bread options, such as freshly baked white or wheat buns and hand-crafted lettuce wraps to accompany either the never-frozen 100 percent American beef patty, Jennie-O turkey patty or the mouthwatering veggie burger. Each gourmet burger creation comes with a selection of unlimited veggies and a choice of nine delicious sauces.

MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Never one to forget dessert, MOOYAH offers handcrafted shakes, allowing guests to choose from classic flavors like vanilla and chocolate, or opt to make their own creations with toppings such as cookie dough, peanut butter cups and more.

“MOOYAH prides itself on being a family-friendly business, from the guests we serve to the franchisees who help us continue on our path of growth, we want everyone to feel welcome,” said Natalie Anderson, Senior Brand Manager at MOOYAH, noting that the restaurant chain continues to attract favorable media attention throughout the nation for its commitment to quality products, innovative Social Media tactics, first-to-market products, and strong franchise growth. “We’re confident this new restaurant in Baton Rouge will deliver a great guest experience in addition to developing the MOOYAH name, and allow us to grow and expand further in the state to provide more cities with better burgers, fries and shakes.”

Seeing incredible growth in 2012 alone, MOOYAH continues its unending expansion, already awarding an additional 46 units nationally and internationally in the first three quarters of 2013, with plans to provide 400 jobs to local communities by year-end. The brand shows no signs of slowing down and aims to deliver a simple American classic that’s not only made well, but produced in a friendly and comfortable environment to new and fresh markets in the future. MOOYAH is currently focusing its expansion efforts in California, Florida and the Northeast.

ABOUT MOOYAH BURGERS, FRIES & SHAKES 
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” The brand was also recognized in USA Today’s Top 50 Franchises for Military Veterans in June of 2013. For more information on MOOYAH, its menu or franchising opportunities, please visit http://www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.

MOOYAH Burgers, Fries & Shakes Plans to Add Restaurants Across the Midwest

Growing fast-casual chain targets Ohio, Michigan, Wisconsin, Indiana and Illinois as key development focuses

Dallas- MOOYAH Burgers, Fries & Shakes, a fast-casual, "better burger" chain, announced a focused growth plan targeted on Ohio, Michigan, Wisconsin, Indiana and Illinois. The quickly expanding burger brand has enlisted the leadership of development agents Ardag Tachian and Scott Adams to spearhead the extensive Midwestern development plan.

"The Midwest has a rich history of family values, and the MOOYAH brand is very family-centric," said Tachian, noting that the company celebrated a banner year in 2012 with double-digit unit growth. "MOOYAH is a great fit for the region, and we’re thrilled to be working with a brand so focused on excellent operations and exceptional Guest service. We’re hoping to find franchisees with a great track record in the restaurant business to uphold our standards, preferably those who have experience in the fast-casual segment."

In Ohio, the duo plans to eventually open a total of 27 restaurants with a focus on Toledo, Cleveland, Columbus, Dayton and Cincinnati. Michigan is set for a large number of restaurants as well, with an eventual total of 21 for Grand Rapids, Lansing and Detroit. The pair recently sold a four-unit development deal to a franchisee in Milwaukee, Wisconsin, and his first restaurant is slated to open in 2014 with one opening every nine to 12 months thereafter. Tachian and Adams will develop at least four additional restaurants in the state, with two projected for Madison. In Indiana, they’re planning for a total of 10 MOOYAH restaurants over the next five to seven years, with a focus on Indianapolis, Fort Wayne and South Bend. In neighboring Illinois, the development agents already have eight franchises sold, and they’re looking at a total of 28 restaurants in the next five to seven years, with a main focus on Chicago and at least one in Rockford, one in Peoria and one in Bloomington.

Tachian started franchising more than 15 years ago, and he and Adams opened more than 200 restaurants for a large sub-sandwich chain in Michigan and Northern Ohio. Prior to entering the restaurant industry, Tachian received his graduate degree from the University of Michigan and subsequently worked in the healthcare industry. He’s a psychotherapist by education, and he owned a private practice in Southern California before running his own company that managed clinical services for several psychiatric hospitals. Adams holds a marketing degree from the University of Denver and worked as the head of restaurant chain account sales for Kraft Foodservice. He later spent ten years as the Executive Vice President of Global Development for a large sandwich brand and was also the CEO of Nick-N-Willy’s Pizza for four years.

"Paired with our strong North American growth, including our recent 50th restaurant opening milestone in the United States, strong and targeted individual market development is increasingly a large part of our strategic expansion plans," said Michael Mabry, Vice President of Operations and Franchise Development at MOOYAH. "Through these developers, we have the ability to penetrate a market with two individuals whose experience in the industry sets them up for incredible success."

MOOYAH saw tremendous growth in the last several years, expanding from a Texas brand into an emerging national player and a leader in the growing "better burger" segment of fast-casual dining. The brand is currently in 11 states and has nearly doubled its number of restaurants from 25 to 48 in 2012. In 2013, MOOYAH is continuing its expansion, with one restaurant open in Dubai and additional plans to grow internationally and total nearly 59 restaurants.

One way MOOYAH is able to differentiate itself is through the flexibility in its menu, including the launch of its better-for-you, Under 600 Calories menu, designed to support the taste desires of females and the health-conscious consumer.

"MOOYAH began as a simple concept revolving around friendly people serving the freshest, most delicious burgers, fries and shakes available. As our brand continues to evolve, we are committed to keeping it simple, while still relevant to appeal to our Guests’ individual tastes and favorites," said Rich Hicks, MOOYAH’s CEO and President.

Additionally, its family friendly environment helps MOOYAH stand out above its competition.

"MOOYAH prides itself on being a family friendly business, from the Guests we serve to the franchisees who open restaurants with the goal of running them with people they consider family. We designed the restaurant concept with family in mind so everyone would feel welcome and comfortable," said Natalie Anderson, Senior Brand Manager at MOOYAH, noting that the restaurant chain continues to attract favorable media attention throughout the nation for its commitment to quality products, innovative Social Media tactics, first-to-market products, and strong franchise growth.

For more information on the growing brand, follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page.

For franchising opportunities in the Midwest, development agents Ardag Tachian and Scott Adams can be reached at atachian(at)mooyah(dot)com and sadams(at)mooyah(dot)com.

About MOOYAH Burgers, Fries & Shakes

MOOYAH Burgers, Fries & Shakes is a fast-casual, "better burger" concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row, and BurgerBusiness included MOOYAH in its list of "11 Burger Chains to Watch in 2011." The brand was also recognized in USA Today’s Top 50 Franchises for Military Veterans in June of 2013. For more information on MOOYAH, its menu or franchising opportunities, please visit http://www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.

MOOYAH Burgers, Fries & Shakes Announces Internal Promotion/New Franchise Development Hire

Promotes Michael Mabry to VP of Operations/Franchise Development; Recruits Longtime CiCi’s Pizza Executive to Team

DALLAS- After awarding more than 50 restaurants in the last 24 months, MOOYAH Burgers, Fries & Shakes, a fast-casual, “better burger” chain, announced two executive moves to support the brand’s strong growth. Michael Mabry, who formerly served as Director of Franchise Sales will now spearhead MOOYAH’s franchise development and operations as Vice President of Operations/Franchise Development. Additionally, Carrie Evans, who most recently left a 7-year tenure at CiCi’s Pizza, has joined the team as Franchise Development Manager.

“We initiated an adjustment to our team that will provide a greater focus on supporting our franchise partners through an improved operations focus, stronger marketing initiatives, greater leverage on technology and reduced costs through a new and far more robust procurement program,” said Rich Hicks, CEO and President of MOOYAH. “Over the last 24 months, Michael’s performance in leading our franchise development growth has led to great success. With the depth of his operations experience, we wanted to utilize his skills in the best way possible. In addition to overseeing our continued growth, he will support our new franchise partners by helping ensure strong operations across the system.”

Mabry’s first venture into the restaurant industry was a catering business he developed in 1989. In 1992, he joined Brinker International as Executive Chef for Romano’s Macaroni Grill. There he was instrumental in establishing systems that remain a stable foundation of the business. While at Brinker, he advanced to general manager and to director of franchise. Throughout his 11 years at Brinker, he created and implemented the global franchise strategy, process, initiatives and standards for Macaroni Grill. He then served as Vice President of Tin Star followed by leading franchise development for Boston’s The Gourmet Pizza before joining MOOYAH.

“Over the last 24 months, we worked diligently to recruit the right franchisees to our system. I wanted to guarantee they received the proper support and systems to help them scale their unit size with sound operations and unit-level economics,” Mabry said.

To expand Mabry’s role, MOOYAH recruited Evans, who most recently served as senior manager of franchise development for CiCi’s Pizza, and will now be charged with handling the day-to-day process of franchise development.

“We are thrilled to have Carrie join our team. Her experience and knowledge will be essential to our ability to establish strong relationships with top-tier multi-unit/multi-brand operators,” Hicks said.

For Evans, MOOYAH’s previous growth, coupled with a strong product, territory availability, and current franchise partners made the brand change ideal and her decision simple.

“This is a brand that is growing and has tremendous potential to be seen as the leader in the category,” she said. “The extensive experience of the leadership team perfectly positions MOOYAH for growth. I look forward to contributing to the recruitment of great franchisees.”

MOOYAH experienced tremendous growth in the last several years, expanding from a Texas brand into an emerging national player and a leader in the growing “better burger” segment of fast-casual dining. The brand is currently in 11 states and has nearly doubled its number of restaurants from 25 to 48 in 2012. In 2013, MOOYAH is continuing its expansion, with one restaurant open in Dubai and additional plans to grow internationally and total nearly 65 restaurants.

ABOUT MOOYAH BURGERS, FRIES & SHAKES
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” The brand was also recognized in USA Today’s Top 50 Franchises for Military Veterans in June of 2013. For more information on MOOYAH, its menu or franchising opportunities, please visit http://www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.

Milk MOOYAH for $25,000: MOOYAH Burgers, Fries & Shakes Creates Game Sweepstakes to Drive Online Orders

Franchise Focuses on Consumer Engagement through Launch of Interactive Online Game

DALLAS – MOOYAH Burgers, Fries & Shakes, a fast-casual, “better burger” chain, is redefining the way that brands talk to fans by engaging with them directly through a digital game sweepstakes.  In its most recent push, the brand is using Social channels, such as Facebook and Twitter, mobile and digital marketing as well as in-restaurant POP to direct its fans to a microsite where users can play a slot-machine designed game for the ultimate grand prize of $25,000.

From October 21 through November 17, MOOYAH fans are encouraged to go to https://sweeps.mooyah.com and play ‘Milk MOOYAH’ for a chance to win one of eight different prizes available. During the span of the promotion, lucky winners can receive a MOOYAH coupon redeemable online or one of the following prizes: FREE MOOYAH for a year, a $50 gift card or a $25 gift card. Participants will receive an email that either notifies them of their prize or provides them with a discount code to use for their online order at participating MOOYAH restaurants. The grand prize winner and gift card winners will be celebrated through MOOYAH’s social channels. For a complete list of the official rules, please visit https://sweeps.mooyah.com/rules.htm.

“At MOOYAH, we focus on providing our Guests with a lively, family friendly atmosphere. We wanted to share the playful personality we have created in-restaurant with our fans online,” said Natalie Anderson, Senior Brand Manager at MOOYAH. “The online game and sweepstakes allows us to show our appreciation for our Guests in a fun environment for everyone.”  

With the gaming sweepstakes, the brand is taking its online communications to an entire new level by rewarding those who connect with MOOYAH online for the chance to win a huge prize. The brand will promote the sweepstakes socially, with a large drive on Facebook and Twitter, as well as support from Instagram and Pinterest.

“Our Guests are highly connected in the digital space. They crave more and more digital interaction from us,” Anderson said.

At MOOYAH, customization is king. Guests have the advantage of choosing from a variety of bread options, such as freshly baked white or wheat buns and hand-crafted lettuce wraps to accompany either the never-frozen 100 percent American beef patty, Jennie-O turkey patty or the mouthwatering veggie burger. Each gourmet burger creation comes with a selection of unlimited veggies and a choice of nine delicious sauces. 

MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Never one to forget dessert, MOOYAH offers handcrafted shakes, allowing Guests to choose from classic flavors like vanilla and chocolate, or opt to make their own creations with toppings such as cookie dough, peanut butter cups and more. 

For more information on the growing brand, follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page.

ABOUT MOOYAH BURGERS, FRIES & SHAKES

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” The brand was also recognized in USA Today’s Top 50 Franchises for Military Veterans in June of 2013. For more information on MOOYAH, its menu or franchising opportunities, please visit www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.

Get Your Fresh, Hot Buns – MOOYAH Burgers, Fries & Shakes Emphasizes Quality

Better Burger, Fast-casual Chain Bakes its Buns In Restaurants Daily

DALLAS – MOOYAH Burgers, Fries & Shakes, a fast-casual, “better burger” chain, continues to stomp out the competition by placing an emphasis on freshness and quality in each and every one of its ingredients. At the top of that list are its buns, which are baked to perfection in its restaurants daily. MOOYAH constantly reviews its recipes and cooking procedures, which creates an ongoing state of improvement, in order to ensure that Guests across the country will have the best possible burger experience.

“The MOOYAH experience starts with our ingredients, and we pride ourselves on providing only the freshest buns, vegetables, patties and condiments,” said Michael Mabry, VP of Operations and Franchise Development, whose prior experience as a chef proves helpful in the ongoing review of current items on MOOYAH’s menu and even potential new menu items. Mabry’s first venture into the restaurant world was marked by the development of his own catering business in 1989. He also worked as an Executive Chef for Romano’s Macaroni Grill, among other positions, prior to coming aboard at MOOYAH.

At MOOYAH, customization is king. Guests have the advantage of choosing from a variety of bread options, such as freshly baked white or wheat buns and hand-crafted lettuce wraps to accompany either the never-frozen 100 percent American beef patty, Jennie-O turkey patty or the mouthwatering veggie burger. Each gourmet burger creation comes with a selection of unlimited veggies and a choice of nine delicious sauces. 

The brand’s French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Never one to forget dessert, MOOYAH offers handcrafted shakes, allowing Guests to choose from classic flavors like vanilla and chocolate, or opt to make their own creations with toppings such as cookie dough, peanut butter cups and more. 

“We’re proud to have exceeded the expectations set by typical fast-food burger joints by continuing to raise the bar and push ourselves through innovation in both product and experience,” Mabry said, noting that the brand recently launched its better-for-you, Under 600 Calories menu. “With that being said, we also strive to stay true to our foundation: providing burgers, fries and shakes the way our Guests want them.”

For more information on the growing brand, follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page.

ABOUT MOOYAH BURGERS, FRIES & SHAKES

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” The brand was also recognized in USA Today’s Top 50 Franchises for Military Veterans in June of 2013. For more information on MOOYAH, its menu or franchising opportunities, please visit www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.

MOOYAH Burgers, Fries & Shakes Prepares for Strong Middle East Expansion with First Restaurant Opening in Dubai

Growing Fast-casual Chain Enters Dubai and Targets Bahrain, Kuwait and Qatar as Key Development Focuses in 2013

DALLAS – MOOYAH Burgers, Fries & Shakes, a fast-casual, “better burger” chain, is pleased to announce the recent opening of its first international restaurant in Dubai, United Arab Emirates (UAE) on September 1, 2013. Located at the Ibn Battuta Mall, the restaurant is one of four new country launches planned for MOOYAH in the Middle East before year-end.

The Ibn Battuta Mall restaurant is the first of at least 10 restaurants to be owned and operated by AWGAL Investments, which has entered into a multi-unit development agreement with MENAFEX LLC (MENAFEX), MOOYAH’s international development partner for the UAE. AWGAL Investments is led by Chairman Abdul-Wahab Galadari and President and CEO Zubair A. Razzaq.

"AWGAL Investments is proud to launch MOOYAH in the UAE,” said Razzaq. “We believe the brand stands out in a highly competitive restaurant market. The great quality of the food, fun family nature of the restaurant and regionally based MOOYAH operations team were the driving influences behind our decision to partner with MOOYAH.”  

Founded in Dallas, Texas, MOOYAH has seen tremendous growth in the last several years, expanding from a Texas brand into an emerging national player and a leader in the growing “better burger” segment of fast-casual dining. The brand is currently in 11 states and has nearly doubled its number of restaurants from 25 to 48 in 2012. In 2013, MOOYAH is continuing its expansion, with plans to grow domestically and abroad, to total nearly 65 restaurants. Internationally, the brand is developing in Canada and Latin America in addition to the Middle East.

“As we come off the heels of our 50^th restaurant opening in the U.S., there is no better time than now to expand internationally,” said Bill Spae, MOOYAH’s CEO and President. “MENAFEX’s experience in successful multi-brand support and international development, along with its excellent connections and enthusiasm for the MOOYAH brand, all make MENAFEX the perfect partner to spearhead our growth in the Middle East.”

MENAFEX is a uniquely focused company that was founded on the concept of providing complete development strategy, brand adaptation and implementation, along with operations support for food service brands internationally. Its success is also attributed to its support from dedicated, brand-focused personnel in a development region. MENAFEX is led by CEO and President Stephen Getty who, in addition to being a classically trained chef, has more than 20 years of global business operations experience in outsourcing and procurement, as well as quality and efficiency engineering.

“We’re thrilled to bring MOOYAH to the Middle East,” Getty said. “The concept is fun, the people are great and the focus the brand places on food quality is intense. There’s a passion and commitment to excel that you just don’t normally find, and we know that the people of the Middle East will love the fresh food and better, customizable burgers that MOOYAH offers its Guests.”

Beyond MENAFEX’s development for MOOYAH in the UAE, the company has strategic partnerships and expansion plans in place to develop MOOYAH in Bahrain, Kuwait and Qatar before the end of 2013.

“The MOOYAH brand is special because, while they want to drive sales and grow, they want to have fun and maintain the core brand DNA and quality while doing it,” Getty said. “At MENAFEX, we sincerely believe MOOYAH is poised for greater growth. They have established an incredible foundation in the United States, through the strength of their process, solid strategic plan, honest leadership team and commitment to quality in food and operations. These factors, along with great individual country operators, will fuel their growth internationally.”  

Spae echoed his sentiment noting that MOOYAH began as a simple concept revolving around friendly people serving the freshest, most delicious burgers, fries and shakes available.

“As our brand continues to evolve domestically and internationally, we are committed to keeping it simple, while still relevant to appeal to our Guests’ individual tastes and favorites,” Spae said.

For more information on the growing brand, follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page.

ABOUT MOOYAH BURGERS, FRIES & SHAKES

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” The brand was also recognized in USA Today’s Top 50 Franchises for Military Veterans in June of 2013. For more information on MOOYAH, its menu or franchising opportunities, please visit www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.

Order Online, Pick Up and Take Off: MOOYAH Burgers, Fries & Shakes Creates Huge Vacation Sweepstakes

Franchise Uses In-Restaurant POP and Social Channels to Drive Guests to Participating Restaurants’ Online Ordering Sites

DALLAS – MOOYAH Burgers, Fries & Shakes, a fast-casual, “better burger” chain, is redefining the way that brands talk to fans by connecting with them directly in a digital landscape. In its most recent effort, the brand is using Social channels, such as Facebook and Twitter, mobile and digital marketing as well as in-restaurant POP to direct its fans to place orders on its website or mobile app.

From September 23 to October 13, Guests who place an order through MOOYAH’s website or mobile app at participating restaurants will be automatically entered to win a $100 MOOYAH gift card or a trip for two to one of four pre-packaged destinations. MOOYAH will award the gift card to one lucky winner each day, and the trip to one participant per week for the duration of the promotion. The weekly prize includes coach air tickets for two, five nights in a hotel, as well as airport transfers. Each package will also include $300 toward land tours or events, and destinations include San Francisco, Calif., Park City, Utah, Key West, Fla. and Washington D.C. The winners will be celebrated through MOOYAH’s Social Media channels. For a complete list of the official rules, please visit http://mooyah.com/tripsweeps.

“While engaging with our Guests in our restaurants is vital to our success, we also want to put a prime emphasis on developing an effective channel for online communication,” said Alexis Barnett Gillette, director of marketing at MOOYAH, noting that they are also using in-restaurant POP to highlight the promotion. “The sweepstakes is another way to create buzz around our online presence and also thank our fans who are so committed to MOOYAH’s product and experience.”

Coming off the heels of MOOYAH Madness (a Facebook contest vote-off where all MOOYAH restaurants competed against each other to win free MOOYAH for the entire community for a day), which grew the brand’s Facebook page by 11,800 fans, the new promotion is part of an ongoing effort to engage with users online. The brand is seeing incredible success as a result of their efforts. While MOOYAH isn’t the biggest brand in the category, yet, it still boasts the highest number of fans per restaurant vs. some of its most recognizable competitors.

FACEBOOK LIKES ON NATIONAL FAN PAGE – as of September 18, 2013, Delivered by 1851project.com

MOOYAH Burgers, Fries & Shakes (54 restaurants): 83,362 likes = 1,543 fans/restaurant
BurgerFi (15 restaurants): 21,333 = 1,422 fans/restaurant

Five Guys Burgers and Fries (approx. 1,000 restaurants): 904,029 = 904 fans/restaurant

Smashburger (217 restaurants): 102,918 = 474 fans/restaurant

Elevation Burger (30 restaurants): 12,959 = 431 fans/restaurant

“The fast-casual burger segment is very hot,” said Nick Powills, publisher of 1851. “Brands are fighting to stay ahead of each other. In the world of Social Media, MOOYAH can lead the pack in Social Footprint without having the largest restaurant base simply by listening to its Guests and communicating with them.”

MOOYAH has employed a “talk-with strategy” in which they use their Social platform to build loyal communities. When a new restaurant opens, MOOYAH launches a localized strategy to drive new fans, leverage the existing crowd and create engagement that praises positivity and solves frustrations. With the online ordering sweepstakes, the brand is taking its online communications to an entire new level by rewarding those who connect with MOOYAH online for the chance to win huge prizes. The brand will promote the sweepstakes socially, with a large drive on Facebook and Twitter, as well as support from Instagram and Pinterest.

“Our Guests are highly connected in the digital space. They crave more and more digital interaction from us,” Barnett Gillette said, who added that the brand’s fans love the unique approach to dining that MOOYAH offers.  

At MOOYAH, customization is king. Guests have the advantage of choosing from a variety of bread options, such as freshly baked white or wheat buns and hand-crafted lettuce wraps to accompany either the never-frozen 100 percent American beef patty, Jennie-O turkey patty or the mouthwatering veggie burger. Each gourmet burger creation comes with a selection of unlimited veggies and a choice of nine delicious sauces. 

MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Never one to forget dessert, MOOYAH offers handcrafted shakes, allowing Guests to choose from classic flavors like vanilla and chocolate, or opt to make their own creations with toppings such as cookie dough, peanut butter cups and more. 

For more information on the growing brand, follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page.

ABOUT MOOYAH BURGERS, FRIES & SHAKES

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” The brand was also recognized in USA Today’s Top 50 Franchises for Military Veterans in June of 2013. For more information on MOOYAH, its menu or franchising opportunities, please visit www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.

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Gourmet Growth: MOOYAH Burgers, Fries & Shakes Opens Restaurant in Lawton, OK

Customizable Burger Franchise Continues to Grow in the State of Oklahoma with Second Opening

DALLAS – Burger enthusiasts in Lawton will have something new to drool over, as MOOYAH Burgers, Fries & Shakes, a fast-casual, “better burger” chain is excited to announce the opening of its new restaurant at 6121 Northwest Cache Road on Monday, September 23, 2013. As the second MOOYAH restaurant in Oklahoma, the brand hopes to become a Lawton staple, bringing a delicious dining experience to families, friends and neighbors.

“We’re so excited to expand our presence in Oklahoma and couldn’t be happier to have Tyrone Muldowney as a partner in Lawton,” said Michael Mabry, Director of Franchise at MOOYAH. “His successful history with franchising and his dedication to the MOOYAH experience make him the ideal franchisee to expand the brand's footprint in the area.”

Muldowney brings a strong background in the food service business to his new venture with MOOYAH.  During his first year of college, he purchased Bavarian Bakery from his mother at the age of only 19. The business had two employees and reached $87,000 in revenue in the first year. When he sold it in 2001, the bakery had 48 employees and gross sales of $4.5 million. Muldowney retired from the bakery at the age of 44, and started looking at different investment opportunities. He started buying Atlanta Bread restaurants 10 years ago, and he’s still one of the most successful franchisees in their system. Then, around two and a half years ago, he became a Jersey Mike’s Sub Shop franchisee and opened his second store in Altus, Okla. in May of 2013. 

For about a year, Muldowney and his business partner Mark Duncan, D.O. (a local neurosurgeon) looked for an exceptional, family-oriented hamburger restaurant, and felt like there was a niche market for burgers in the Southern half of Oklahoma and North Texas. “We came up with the conclusion that all we have are the fast-food joints in the area, and no one here produces a high-end, quality burger and fries option,” said Muldowney. “We’ve eaten at MOOYAH a dozen times, and we just fell in love with it.”  

At MOOYAH, customization is king. Guests have the advantage of choosing from a variety of bread options, such as freshly baked white or wheat buns and hand-crafted lettuce wraps to accompany either the never-frozen 100 percent American beef patty, Jennie-O turkey patty or the mouthwatering veggie burger. Each gourmet burger creation comes with a selection of unlimited veggies and a choice of nine delicious sauces. 

MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Never one to forget dessert, MOOYAH offers handcrafted shakes, allowing Guests to choose from classic flavors like vanilla and chocolate, or opt to make their own creations with toppings such as cookie dough, peanut butter cups and more. 

“Our goal is to create better burgers for our Guests by offering fresh, quality ingredients and customizable options. By giving them the power to create their own perfect meal, our Guests leave happy and satisfied,” said Alexis Barnett Gillette, Director of Marketing at MOOYAH. “We hope this new restaurant in Lawton will help the brand develop even further into surrounding areas while also spreading our popularity and awareness throughout the state.”

Seeing incredible growth in 2012 alone, MOOYAH continues its unending expansion, already awarding an additional 29 units nationally and internationally in the first half of 2013, with plans to provide 400 jobs to local communities by year-end. The brand shows no signs of slowing down and aims to deliver a simple American classic that’s not only made well, but produced in a friendly and comfortable environment to new and fresh markets in the future. MOOYAH is currently focusing its expansion efforts in California, Florida and the Northeast.

ABOUT MOOYAH BURGERS, FRIES & SHAKES

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” The brand was also recognized in USA Today’s Top 50 Franchises for Military Veterans in June of 2013. For more information on MOOYAH, its menu or franchising opportunities, please visit www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.

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Tri-State Expansion: MOOYAH Burgers, Fries & Shakes Development Agents Spearhead Growth in the Northeast

Growing Fast-casual Chain Targets New York, New Jersey and Connecticut as Key Development Focuses

DALLAS – MOOYAH Burgers, Fries & Shakes, a fast-casual, “better burger” chain, announced a focused growth plan targeting the tri-state area of New York, New Jersey and Connecticut. The burger brand’s expansion is led by its team of locally-based development agents Anthony D’Amore and his partner Tom Mascia, Matt Rusconi and his partner David Vorchheimer, and experienced sales agent Jay Hummer. Through their combined efforts, the brand plans to add 350 jobs to the tri-state area by the end of 2014.

“MOOYAH delivers remarkable food in an environment that our Guests love,” said Hummer, who started his own outsource franchise sales organization, Firmitas Entrepreneurial Development, after running a 230-unit real estate franchise for RE/MAX of New England. “We look for brands that have an incredibly fast-growing sector, and MOOYAH is hands-down the leader in the ‘better burger’ segment.”

In New York, Hummer is targeting New York City, Long Island and Westchester County for qualified franchise prospects. Hummer’s objective for 2014 is to have two restaurants in Long Island, one in New York City and one in Westchester County, as well as two new MOOYAH restaurants for Guests to enjoy in Pennsylvania and two more in Richmond and Northern Virginia. In neighboring New Jersey, D’Amore will open one restaurant in Garwood by the end of the year, with additional plans to develop in Union County and Clark. In Connecticut, Rusconi recently teamed up with the University of Connecticut, and MOOYAH is now the official burger of the university’s athletics department. Additionally, he and Vorchheimer have plans to add two to three restaurants over the next 18 months in New Haven County and Hartford County.

“Paired with our strong North American growth, including our recent 50th restaurant opening milestone in the United States, strong and targeted individual market development is increasingly a large part of our strategic expansion plans,” said Michael Mabry, Director of Franchise at MOOYAH. “Through these local developers, we have the ability to penetrate several markets with agents who are embedded within their local business communities, which gives us a competitive edge.” 

MOOYAH saw tremendous growth in the last several years, expanding from a Texas brand into an emerging national player and a leader in the growing “better burger” segment of fast-casual dining. The brand is currently in 11 states and has nearly doubled its number of restaurants from 25 to 48 in 2012. In 2013, MOOYAH is continuing its expansion, with one restaurant open in Dubai and additional plans to grow internationally and total nearly 65 restaurants.

One way MOOYAH is able to differentiate itself is through the flexibility in its menu, including the launch of its better-for-you, Under 600 Calories menu, designed to support the taste desires of females and the health-conscious consumer.

Additionally, its family friendly environment helps MOOYAH stand out above its competition.  

“MOOYAH prides itself on being a family friendly business, from the Guests we serve to the franchisees who open restaurants with the goal of running them with people they consider family. We designed the restaurant concept with family in mind so everyone would feel welcome and comfortable,” said Alexis Barnett Gillette, Director of Marketing, noting that the restaurant chain continues to attract favorable media attention throughout the nation for its commitment to quality products, innovative Social Media tactics, first-to-market products and strong franchise growth.

For more information on the growing brand, follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page.

For franchising opportunities with MOOYAH in the tri-state area, please connect with Jay Hummer at 508.441.9101 or jay.hummer@firmitas.com.

ABOUT MOOYAH BURGERS, FRIES & SHAKES

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” The brand was also recognized in USA Today’s Top 50 Franchises for Military Veterans in June of 2013. For more information on MOOYAH, its menu or franchising opportunities, please visit www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.

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MOOYAH Burgers, Fries & Shakes Plans to Add Two to Three Restaurants in Los Angeles in 2014

Growing Fast-casual Chain Targets the Greater Los Angeles Area and Orange County as Key Development Focuses

DALLAS – MOOYAH, a fast-casual, “better burger,” fries and shakes chain, announced a focused growth plan targeted on the greater Los Angeles region. The quickly expanding burger brand, through the leadership of locally-based development agent Greg Spalter, has a goal of adding 40 to 60 jobs throughout Los Angeles County, Orange County, Ventura County, San Bernardino County and Riverside County by the end of 2014.

“Beyond having a superb product and excellent service, MOOYAH has the right talent and focus to get the job done,” Spalter said, noting that the brand celebrated a banner year in 2012 with double-digit unit growth. “We target a part of the market that a lot of other brands do not, and our emphasis on both hospitality and fun creates an atmosphere second to none.”

Prior to joining MOOYAH, Spalter received his MBA from the University of California, Los Angeles and subsequently worked as a real estate consultant for the nationally recognized accounting firm Kenneth Leventhal & Company, LLP. In 1995, he made a career change and became an area developer for Quiznos in the Orange County area, where he opened 75 units over the span of 11 years. Following his tenure with Quiznos, he explored various segments of the restaurant industry in search of his next development, and determined the best opportunities were with the ever-expanding burger segment. With MOOYAH, Spalter plans to open 15 restaurants in California over the next five years and eventually reach a total of 35 open restaurants in the region over the next 10 years.

MOOYAH is initially focused on opening a flagship restaurant in the Los Angeles region, prior to expanding like a bubble in the surrounding areas. This development strategy was first established in the Dallas - Fort Worth DMA, in which MOOYAH boasts 24 restaurants.

“Paired with our strong North American growth, including our recent 50th restaurant opening milestone in the United States, strong and targeted individual market development is increasingly a large part of our strategic expansion plans,” said Michael Mabry, Director of Franchise at MOOYAH. “Through the local developer, we have the ability to penetrate a market with someone embedded within the local business community, which gives us a competitive edge.” 

MOOYAH saw tremendous growth in the last several years, expanding from a Texas brand into an emerging national player and leader in the growing “better burger” segment of fast-casual dining. The brand is currently in 11 states and has nearly doubled its number of restaurants from 25 to 48 in 2012. In 2013, MOOYAH is continuing its expansion, with plans to grow internationally and total nearly 65 restaurants.

One way MOOYAH is able to differentiate itself is through the flexibility in its menu, including the launch of its better-for-you, Under 600 Calories menu, designed to support the taste desires of females and the health-conscious consumer.

“MOOYAH began as a simple concept revolving around friendly people serving the freshest, most delicious burgers, fries and shakes available. As our brand continues to evolve, we are committed to keeping it simple, while still relevant to appeal to our Guests’ individual tastes and favorites,” said Bill Spae, MOOYAH’s CEO and President.

Additionally, its family friendly environment helps MOOYAH stand out above its competition.  

“MOOYAH prides itself on being a family friendly business, from the Guests we serve to the franchisees who open restaurants with the goal of running them with people they consider family. We designed the restaurant concept with family in mind so everyone would feel welcome and comfortable,” said Alexis Barnett Gillette, Director of Marketing, noting that the restaurant chain continues to attract favorable media attention throughout the nation for its commitment to quality products, innovative Social Media tactics, first-to-market products, and strong franchise growth.

For more information on the growing brand, follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page.

ABOUT MOOYAH BURGERS, FRIES & SHAKES

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” The brand was also recognized in USA Today’s Top 50 Franchises for Military Veterans in June of 2013. For more information on MOOYAH, its menu or franchising opportunities, please visit www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.

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MOOYAH featured in West Hartford Press

MOOYAH was recently featured in an article in the West Hartford Press titled "MOOYAH becomes official burger of UCONN Athletics." The article discusses how Matt Rusconi and David Vorchheimer’s MOOYAH on the UCONN campus has become the official burger of UCONN Athletics. Matt talks about his history getting into the business and learning about the MOOYAH brand and loving the environment. The article outlines MOOYAH’s history and success expanding out of Texas and throughout the state of Connecticut and the development plans of the Agents.  

To read the full article, click here. (page 8) 

MOOYAH Burgers, Fries & Shakes Plans to Add 48 Restaurants Across Florida

Growing Fast-casual Chain Targets Miami/Fort Lauderdale, Tampa, Orlando, West Palm Beach,
Fort Myers/Naples and Jacksonville, Fla. as Key Development Focuses

DALLAS – MOOYAH, a fast-casual, “better burger,” fries and shakes chain, announced an ambitious growth plan targeted on the entire state of Florida. The quickly expanding burger brand is specifically focusing on the Miami/Fort Lauderdale area, Tampa, Orlando, West Palm Beach, the Fort Myers/Naples area and Jacksonville, Fla. as key markets for expansion.

“Florida is a prime development market for the MOOYAH brand,” said Michael Mabry, Director of Franchise of MOOYAH Burgers, Fries & Shakes. “We’re looking for like-minded partners with passion for Guest service, people, a drive for the industry and our business to join our rapidly expanding franchise system.”

MOOYAH is planning to add 12 restaurants in the Miami/Fort Lauderdale area, 12 in Tampa, 11 in Orlando, five in West Palm Beach, three in the Fort Myers/Naples area, as well as five restaurants in Jacksonville, Fla. Mabry says the brand’s goal is to have qualified franchisees for these markets in development by the end of 2013.

“Paired with our strong North American growth, including our recent 50th restaurant opening milestone in the United States, strong and targeted individual market development in a state is increasingly a large part of our strategic expansion plans,” Mabry said.

MOOYAH saw tremendous growth in the last several years, expanding from a Texas brand into an emerging national player and a leader in the growing “better burger” segment of fast-casual dining. The brand is currently in 11 states and has nearly doubled the number of restaurants from 25 to 48 in 2012. In 2013, MOOYAH is continuing its expansion, with plans to grow internationally and total nearly 65 restaurants.

               

One way MOOYAH is able to differentiate itself is through the flexibility in its menu, including the launch of its better-for-you, Under 600 Calories menu, designed to support the taste desires of females and the more health-conscious consumer.

“MOOYAH began as a simple concept revolving around friendly people serving the freshest, most delicious burgers, fries and shakes available. As our brand continues to evolve, we are committed to keeping it simple, while still relevant to appeal to our Guests’ individual tastes and favorites,” said Bill Spae, MOOYAH’s CEO and President.

Additionally, its family friendly environment helps MOOYAH stand out above its competition. 

“MOOYAH prides itself on being a family friendly business, from the Guests we serve to the franchisees who open restaurants with the goal of running them with people they consider family. We designed the restaurant concept with family in mind so everyone would feel welcome and comfortable,” said Alexis Barnett Gillette, Director of Marketing, noting that the restaurant chain continues to attract favorable media attention throughout the nation for its commitment to quality products, innovative Social Media tactics, first-to-market products, and strong franchise growth.

For more information on the growing brand, follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page.

ABOUT MOOYAH BURGERS, FRIES & SHAKES

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” The brand was also recognized in USA Today’s Top 50 Franchises for Military Veterans in June of 2013. For more information on MOOYAH, its menu or franchising opportunities, please visit www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.

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MOOYAH Burgers, Fries & Shakes Plans to Add Three Restaurants in North Carolina by End of 2014

Growing Fast-casual Chain Targets Charlotte, Raleigh and Greensboro as Key Development Focuses

DALLAS – MOOYAH, a fast-casual, “better burger,” fries and shakes chain, announced a focused growth plan targeted on Charlotte, Raleigh and Greensboro, North Carolina. The quickly expanding burger brand, through the leadership of locally based development agent John Ficara, will add 75 jobs throughout the state as the development plan is met.

“I moved to North Carolina solely to bring the MOOYAH brand here. I think it’s a fantastic brand that poses a great opportunity for entrepreneurs looking for a new venture,” Ficara said, noting that MOOYAH celebrated a banner year in 2012 with double-digit unit growth. “My family and I visited the restaurant in Williamsburg, Va. and we loved its playful and modern energy. The Guest experience, as well as the freshness and quality of the ingredients, are really second to none. Additionally, the brand is so family-oriented; actually, my kids want to work at the restaurant when we open our first one.”

MOOYAH is initially focusing on opening a flagship restaurant in southern Charlotte by the end of 2013, prior to expanding like a bubble throughout surrounding areas. This development strategy was first established in the Dallas DMA, in which MOOYAH boasts 22 restaurants.

“Paired with our strong North American growth, including our recent 50th restaurant opening milestone in the United States, targeted individual market development is increasingly a large part of our strategic expansion plans,” said Michael Mabry, Director of Franchise of MOOYAH Burgers, Fries & Shakes. “Through the local developer, we have the ability to penetrate a market with someone embedded in the local business community.”

MOOYAH saw tremendous growth in the last several years, expanding from a Texas brand into an emerging national player and a leader in the growing “better burger” segment of fast-casual dining. The brand is currently in 11 states and has nearly doubled the number of restaurants from 25 to 48 in 2012. In 2013, MOOYAH is continuing its expansion, with plans to grow internationally and total nearly 65 restaurants.

               

One way MOOYAH is able to differentiate itself is through the flexibility in its menu, including the launch of its better-for-you, Under 600 Calories menu, designed to support the taste desires of females and the more health-conscious consumer.

“MOOYAH began as a simple concept revolving around friendly people serving the freshest, most delicious burgers, fries and shakes available. As our brand continues to evolve, we are committed to keeping it simple, while still relevant to appeal to our Guests’ individual tastes and favorites,” said Bill Spae, MOOYAH’s CEO and President.

Additionally, its family-friendly environment helps MOOYAH stand out above its competition.  

“MOOYAH prides itself on being a family-friendly business, from the Guests we serve to the franchisees who open restaurants with the goal of running them with people they consider family. We designed the restaurant concept with family in mind so everyone would feel welcome and comfortable,” said Alexis Barnett Gillette, Director of Marketing, noting that the restaurant chain continues to attract favorable media attention throughout the nation for its commitment to quality products, innovative Social Media tactics, first-to-market products, and strong franchise growth.

For more information on the growing brand, follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page.

ABOUT MOOYAH BURGERS, FRIES & SHAKES

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” The brand was also recognized in USA Today’s Top 50 Franchises for Military Veterans in June of 2013. For more information on MOOYAH, its menu or franchising opportunities, please visit www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.

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